Our lures reflect a simple yet refined approach to modern fishing. Made from a metal casting jig combined with natural hair, they blend the density of metal with the organic softness of animal fibers to create a lively and realistic swimming action. Thanks to this hybrid design, they perform equally well in saltwater and freshwater, making them versatile lures capable of attracting a wide range of predatory fish.
The natural hair, often from deer or goat, gives the lure its distinctive look and movement. These hairs extend the jig’s silhouette, slightly slow its fall, and produce subtle undulations during retrieves and pauses. These fine, natural motions resemble the behavior of an injured baitfish, often enough to trigger strikes.
Originally developed along the Atlantic coast, this type of lure was first used for sea bass and mackerel, both fast and wary species. Anglers needed a dense lure capable of long-distance casts, even against the wind, while keeping an appealing swimming action. The casting jig met those needs, but the addition of natural hair brought it to life underwater. Over time, its effectiveness spread to freshwater fishing for species like pike, zander, and perch.
Its action depends on the target species.
Pike: Slow retrieves with long pulls and pauses work best. The metal flashes brightly while the hair moves softly, imitating a wounded prey, often provoking ambush strikes.
Zander: It excels near the bottom when worked in short lifts or a saw-tooth motion. As it touches down and rises again, the hair continues to move, drawing bites from the most cautious fish.
Perch: They respond well to fast, erratic actions. Short, lively jerks create a broken, darting movement that excites active schools.
Sea bass: A steady retrieve with brief accelerations works well. Even in rough water, the lure remains stable and visible, combining metallic flashes with the natural flow of the hair.
At Vely Equipment, this concept has been reimagined to suit modern fishing styles. Each model is carefully balanced for a stable, natural descent and quick response to movement. The natural hairs are chosen for their density, durability, and fluid motion, while the finishes feature long-lasting paint and precise assembly.
These lures are the result of practical craftsmanship and respect for traditional techniques, adapted to today’s fishing demands. Tested in various conditions, both at sea and in freshwater, they maintain consistent performance and remarkable durability, a simple, effective lure that bridges heritage and modern design.